Abstract:
A merchant fraud scandal threatened Chinese e-commerce group, Alibaba Group, endangering its positioning, corporate values, reputation, brand strength, share price value and performance. It compromised Alibaba’s leaders’ credibility and the public’s perception of the trustworthiness of Internet-based trading. In the fallout of the scandal, two talented executives were accused of negligence. The board of directors had to decide how to respond to this crisis and to prevent future fraud on Alibaba’s diversified web-based trading platform. Was dismissing the executives the most effective way to achieve these goals?
Keywords:
Responsible leadership, Business ethics, China, Alibaba Group's Corporate Valuesn Case Solution
Click Here to place your order
OR
Contact us directly at casesolutionscentre@gmail.com