Showing posts with label International Business. Show all posts
Showing posts with label International Business. Show all posts

Recruiting for a Multinational Enterprise in China Case Solution

14:58 Posted by Unknown ,
Case Solution for Recruiting for a Multinational Enterprise in China by Sarah Preusse, Diana E. Krause

Abstract:
The CEO of a multinational company wanted the new human resource team of their subsidiary in Guangzhou, China, to recruit and select 85 individuals for different positions throughout the company. These positions included finance managers, production managers, factory workers, secretaries, and interns. The members of the human resource team were highly diverse in terms of educational backgrounds (marketing, law, human resources, public relations, general business administration) and countries of origin (Canada, China, Germany). The team had to deal with a series of challenges to ensure the project’s success. These included a decision about task-specific job requirements, methods to assess job requirements, strategies for recruitment, methods for personnel selection, and final decision-making. The team also had to deal with diversity within the team, cross-cultural issues, and the leadership behaviour of its CEO.

Keywords: 
Recruitment, Personnel Selection, Leadership, Diversity, International Teams, China, Recruiting for a Multinational Enterprise in China Case Solution

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The Wowprime Corp.: The Owner of Multiple Restaurant Brands in Taiwan Case Solution

08:08 Posted by Unknown ,
Case Solution for The Wowprime Corp.: The Owner of Multiple Restaurant Brands in Taiwan by Shih-Fen Chen, Hui-Mei Liu

Abstract:
This case covers the story of Wowprime Corp., a Taiwanese food service company that grew from a single-restaurant operation in 1993 to a conglomerate that owned hundreds of restaurants in 2011. The uniqueness of Wowprime’s growth was its multiple-brand strategy, where the company introduced 11 restaurant brands in total, each with a unique customer value proposition. The décor, menu, and price point also varied across all brands, each catering to specific segments of Taiwanese consumers. All brands, while being positioned distinctly in the market, also had certain commonalities in their operations within the group.

Keywords: 
Brand Management, Service Marketing, Service Differentiation, Restaurant Operations, Taiwan, The Wowprime Corp The Owner of Multiple Restaurant Brands in Taiwan Case Solution

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Jabwood International: The Risky Business of Expanding East Case Solution

04:37 Posted by Unknown ,
Case Solution for Jabwood International: The Risky Business of Expanding East by Marina Apaydin, Rami Jabado, Hiba Obeid, Balsam Danhash

Abstract:
Jabwood, a wood trading company with four branches in Lebanon owned by the Jabado family, is contemplating international expansion into new markets — specifically, Saudi Arabia and China — to compensate for a decline in revenues. This case examines the macroeconomic environment of Lebanon, China and Saudi Arabia as well as the wood industry in those countries. The characteristics of a successful international expansion are considered. In addition to identifying the criteria of attractiveness for each country, the case requires a decision on a market entry strategy that would ensure a successful expansion for the company. Given the risks and tradeoffs in each country, Jabwood has to decide whether it should expand in either market or both and on the mode of entry it should adopt to increase its chances of success.

Keywords: 
International trade, Exports, Business development, Family succession, Lebanon, Jabwood International The Risky Business of Expanding East Case Solution

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