Abstract:
The co-president and co-CEO of Christie Digital, a digital projector firm based in Cypress, California, and Kitchener, Waterloo, is speaking with his counterpart and trying to decide how Christie should tackle the rest of the 65,000-screen theatre market that has not yet converted to digital. The co-president has to consider that Christie is one of three viable competitors in the market and that there is a real risk of rapidly declining margins if a price war breaks out.
Keywords:
Strategy Implementation, Game Theory, Competitive Reaction, Pricing Strategy, Product Extension, Canada, Christie Digital Maximizing the Digital Cinema Opportunity (A) Case Solution
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