Devium's Dash: Crowdfunding a Venture on Kickstarter Case Solution

03:23 Posted by Unknown ,
Case Solution for Devium's Dash: Crowdfunding a Venture on Kickstarter by Simon Parker, Ken Mark

Abstract:
A hybrid entrepreneur working at a full-time job has come up with the idea for his first product, a smartphone car stereo. He has invested $10,000 of his own money plus $3,000 from an early investor to develop his prototype. He needs to put together a viable commercialization plan and is considering crowdfunding as a viable funding source. He also needs to decide whether to distribute his product through direct sales or a traditional retail model.

Keywords: 
Crowdfunding, Finance, Innovation, Virtual Product Development, Supply Chain, United States, Devium's Dash Crowdfunding a Venture on Kickstarter Case Solution

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