FLYHT: Crossing the Chasm Case Solution

20:13 Posted by Unknown ,
Case Solution for FLYHT: Crossing the Chasm by Brian Anderson, Ken Mark

Abstract:
AeroMechanical Services, Ltd. has a superior aircraft-monitoring product, FLYHT, which is significantly more advanced than the typical flight data recorder used by airlines. It can be easily installed and provides a wide range of real-time information that could be critical for airlines looking to reduce costs and improve safety. Yet it continues to struggle to get its solution adopted by major airlines. The vice president of business development for AeroMechanical is looking for a way to "cross the chasm" to expand sales from the early-adopter market to the major carriers.

Keywords: 
Market Analysis, Market Entry, Market Strategy, Strategy Implementation, Canada, FLYHT Crossing the Chasm Case Solution

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