Abstract:
The CEO of the Indian animation studio Tulsi Studios Ltd. is considering approaching either Pixar or DreamWorks Animation to partner on future animation projects. The case provides a perspective on the film industry to indicate how it is rapidly changing and expanding globally, and outlines the history and past successes of the studios. The CEO must decide which potential partner to approach.
Keywords:
Fit of Strategy to Environment, Risk Mitigation, Evolutionary Thinking, Competition, Industry Change, Movie Industry, United States, India, Pixar Versus DreamWorks Animating Creative Strategies Case Solution
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