Abstract:
This case considers Apple’s entry into the Indian tablet PC market. In spite of stiff competition, Apple’s iPad had invariably become the market leader in many countries across the world. However, Samsung and RIM had surpassed its market share in India. This case offers students a unique opportunity to understand the reality of entering a new market and losing the coveted market leader position.
Keywords:
Foreign Market Entry, First Movers, Market Evaluation, Apple, Tablet Computers, Technology, India, Apple iPad in India Was There a Way Out Case Solution
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