Abstract:
This case is a supplement to Wolters Brewery (A): Negotiating Restructuring. It gives a debriefing of the (A) case. It is also an independent case on small- and medium-sized enterprises facing issues of local brand marketing in an industry increasingly dominated by global players, and of developing exports from scratch.
Keywords:
Management Buyout, Corporate Restructuring, Negotiation, Government and Business, Post-merger Integration, Beer Industry, Germany, Wolters Brewery (B) Traditions for the Future Case Solution
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