Abstract:
HIGHLY COMMENDED CASE - 2013 European Foundation for Management Development (EFMD) Case Writing Competition. The case describes an innovative business model offering wine and a French cultural experience to North Americans. Students are given an opportunity to learn about the challenges of reviving a 1,000-year-old chateau, farmhouse, and vineyard while building a viable wine export and travel experience business. The case refers to a 15-minute online video that includes an interview with the entrepreneur, pictures of the Montlaur estate, and excerpts about Guédelon Castle, a medieval construction project.
Keywords:
Innovation Strategy, International Management, Entrepreneurship, Wine, Tourism, France, Experience-Wine.com The Monte Lauro Vineyards Story Case Solution
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