Abstract:
The Glasgow-based charity, Impact Arts, was looking for alternative funding streams for its Young Gallery project. As a result, it undertook its first crowdfunding campaign on the Indiegogo platform. The project did not achieve its stated target of £15,000 in the six week campaign period. Instead, only £4,715 (31 per cent of the total) was raised. While the charity did not achieve its goal, the campaign left the chief executive officer and her team feeling motivated and enthusiastic about crowdfunding as a possible complementary revenue source. However, they recognized that they needed to learn from this experience in order to make future campaigns more effective with respect to pitch (the proposition made to would-be donors) and its delivery.
Keywords:
Crowdsourcing, Crowdfinancing, Third sector, Crowdfunding The Young Gallery Project Case Solution
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