Abstract:
Doerga Business Enterprise is a privately owned consumer products importer and distributor based in Georgetown, Guyana. Having already achieved significant corporate growth, the chief executive officer (CEO) wants to explore the best ways to continue scaling his business. He is considering three options: expanding his business-to-business channel further into Guyana or into the Caribbean region; growing his business-to-consumer channels by opening more retail locations in high-traffic areas; or franchising out his business model to other aspiring entrepreneurs in the surrounding regions. As part of the decision-making process, the CEO wants to factor in the structure of his company and the business and political conditions in Guyana. He also wants to take into account his personal goals.
Keywords:
Consumer products, Import, Wholesale, Doerga Business Enterprise Growing the Market for Imported Products Case Solution
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