Abstract:
In 2009, a former engineering student set out with some like-minded friends to create a unique fast food service in Bangalore. Hungry Hogs Private Limited adapted a classic western favourite — hot dogs — to the local palate. The company went on to experience substantial success with revenues in excess of INR 7 million in 2013. The founding partner who set the business in motion must decide between expanding his successful business through franchising options or through the continued establishment of company-owned stores. He is concerned about the retention of integrity and keeping control over his product as well as maintaining the brand's favourable image.
Keywords:
Start-up, Expansion, Strategy, Emerging economy, Porter's five forces, McKinsey's 7S, Hungry Hogs The Hot Dogs from India Case Solution
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